Customer - Wikipedia In sales, commerce, and economics, a customer (sometimes known as a client, buyer, or purchaser) is the recipient of a good, service, product, or an idea, obtained from a seller, vendor, or supplier via a financial transaction or an exchange for money or some other valuable consideration [1][2]
Understanding Customers: Key to Business Success What Defines a Customer? A customer is an individual or business that purchases a company’s goods or services Customers are important because they drive revenues
WHAT IS A CUSTOMER? DEFINITION, TYPES AND CATEGORIES A customer is a person or a business that purchases other businesses’ offerings Every business designs its products or services based on the needs and wants of the customers